There comes a time in every young pop star’s career when they want to show they’ve changed, they’re all grown up. Britney Spears proclaimed her desire to be a sexy illiterate servant with “I’m a Slave 4 U.” Christina Aguilera took things a little far with “Dirrty” and got herpes all over everything.
Now it’s Justin Bieber’s turn with his newest studio album Believe and the first single “Boyfriend.”
He’s so mature now, right? Yo, peep this:
Sure, it looks like he stole his mom’s keys in defiance because she grounded him for failing his math test, but he’s still driving it!
Honestly, I’m not a Bieber hater. Let the guy enjoy his fame, and don’t listen if you don’t like it. If it wasn’t him, those swarms of hysterical girls would just be into some real wiener kid at their school who they should probably stay away from anyway. He’s got more talent than lots of performers out there, and eventually those girls will grow up and move on. And hey, maybe Bieber will pull a total Timberlake and end up being cool.
But this video is a transparent attempt to make Biebs seem older, sexier, and more suave. He’s eighteen now, but he doesn’t look it. So it doesn’t quite work. Instead, this ends up coming off like one of those videos you can make at the fair STARRING YOU AND YOUR FRIENDS! Not in terms of production value, but because it feels like he’s been inserted into situations where he doesn’t belong. It’s a more elaborate version of his head poking up from behind a muscle man cutout.
And I don’t like the way he’s looking at me. I could be your babysitter, young man. Sure, it’s not like he’s shown going to his nine-to-five job or anything. Although he does mention eating fondue. That could be a euphemism. The entire video is either Justin engaging in some uncomfortable courting behaviour with a comely young lass or a bunch of kids dancing in a parking lot. I’ve got nothing against teens having sexuality, but can’t they express it behind closed doors in their parents’ basements where no one can see it? That seems safer for everyone.
These guys, on the other hand, do look older than eighteen. A lot older.
It’s a standard pop video, and if Justin really wants to be the new King, he needs to branch out and really grow up. Oh, and just a tip: grown men at least try to act a little more subtle.