With over a year before Fifty Shades of Grey hits theaters, they’re wasting no time to start pushing this film to the fans of the book and beyond! Universal has just unveiled a new Fifty Shades of Grey poster that will debut in five cities tomorrow, teasing the back of Christian Grey, played by Jamie Dornan. The role was originally to be played by Charlie Hunnam fresh off the success of his leading role in Pacific Rim but schedule conflicts lead to him dropping out of the film.
According to Screencrush, billboards will be released tomorrow in New York (at Grand St. and 6th Ave), Los Angeles (Wilshire Blvd. and Gayley), Chicago (LaSalle and Hubbard), San Francisco (Mission St. and 6th), and Seattle (1st St. and Wall St.), but in a format likely too large to be stolen.
While marketing for films seems to be starting earlier and earlier before release, it’s rare for a poster to debut just this far ahead of its theatrical debut. Tentpole and big action films will sometimes have teasers or concept pieces revealed at Comic Con a year or more in advance, but this is definitely unprecedented for a film like Fifty Shades of Grey with its romantic themes and female skewing audience. Fifty Shades of Grey is set to hit theaters February 13, 2015.
Here’s the Fifty Shades of Grey poster in full, courtesy of EW: