TrailersVideo Games

Watch: CALL OF DUTY: GHOSTS Trailer Starring Megan Fox

Yes folks, Call of Duty: Ghosts is coming out today. And if you’re like most seasoned fans of the franchise, you might be rolling your eyes. After all, they’ve operated two separate stories almost in parallel for years now, with their own sequels and plot lines. Well, we’ve got a new live-action trailer on our hands for Ghosts and they seem to be taking a different approach. Check it out below:

 

Use of Live Action 

So, this isn’t the first time a war game has elected to use the “live action” format to spin their game as realistic.  The Halo game series used it for numerous installments, and the concept is as old as the Super Mario games. But with this one, there was a bit of humor, which is uncharacteristic for such a serious game. 

In this case, the trailer plays on the fact that many COD gamers find themselves acting like the game is their real lives – only instead of being in a chaotic combat scene they’re staring numbly at TV screens, shouting orders into their headsets and trying to set up the perfect strategy.

The Ghosts trailer took this concept to heart by actually placing run-of-the-mill gamers into the real life situation. It’s a bit of a self-parody, but effective.  This shows that the game is for the average person: like an heavyset guy, over-zealous bro, or commercial real estate agent. This in turn puts you, the viewer, into their shoes, asking yourself, “Hmmm, what would it be like if I was engulfed in this game?” It also attracts the causal gamer, as the hardcore fan is going to buy the game no matter what the trailer looks like.

Trailer Effectiveness

Obviously this question is case by case, and with a franchise like COD, there’s no shortage of existing die-hards who would buy this game even if it meant sitting outside Best Buy for six Black Fridays. But, does the trailer succeed in piquing those on-the-fencers’ interests?

To me, the trailer is pretty effective. In part, this is because of the aforementioned humor play – placing gamers into the shoes of real soldiers. But even if you can’t get past the whole “come on, this is just a game” thing, the trailer does a fantastic job bring the realistic human aspect into it.

Sneak Peaks and Teasers

First off, the trailer obviously takes place in Vegas, which teases the style and setting of the game. Are there going to be game levels in Vegas? The trailer also subtly teases weaponry and features. From grenade launchers to classic semi-auto weapons, it appears fans can expect the usual gadgets with exciting new additions.

There’s no actual gameplay is included in the trailer, and yet it still gets you excited to play. In fact, this trailer sits somewhere between the cinematic (but still animated) teaser trailers and the blaze-of-glory gameplay demos that first-person-shooter fans have come to know, love and expect. So if the trailer isn’t a teaser (as it does show action and allude to plenty of game features), does it still remain far enough away from an actual game exposé? After all when it comes to trailers, there can’t just be endless teasers. They need to let the cat out of the bag for us to be fully interested.

At the end of the day, the trailer was fun, it was a smart marketing ploy and a breath of fresh air in an market that often takes itself too seriously. But we still wait with mildly bated breath for the flood of gameplay videos to come from the review period. And, of course, the game will probably be a super high grossing venture, as COD always is – regardless of marketing strategies.

Scott Huntington is a writer, reporter, blogger, and tech-geek. He currently lives in PA and with his wife and son. Follow Scott at @SMHuntington

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The Author

Scott Huntington

Scott Huntington

Scott Huntington is a writer, reporter, blogger, and movie-geek. He currently lives in PA and with his wife and son, writing about movies and beyond. Follow Scott at @SMHuntington or check out his blog, blogspike.com