Geeky

Mattel Partners with DC To Launch SUPER HERO GIRLS Universe

Beginning this Fall, DC Entertainment, Warner Bros. Animation, and Mattel will be partnering up to launch DC Super Hero Girls, “an exciting new universe of Super Heroic storytelling that helps build character and confidence, and empowers girls to discover their true potential.”

DC Super Hero Girls will revolve the female superheroes and supervillains. Some of the characters that will be featured in the line-up are Wonder Woman, Batgirl, Supergirl, Harley Quinn, Bumble Bee, Poison Ivy, Katana, and many more.

Mattel will handle the action figure line-up; in fact, this is the company’s first-time doing female action figures. DC Entertainment and Warner Bros. will deal with the digital content and other entertainment aspects for the launch.

“Partnering with the best and being the best partner is of paramount importance,” said Richard Dickson, President, Chief Operating Officer, Mattel. “Together with Warner Bros. and DC Entertainment, the “DC Super Hero Girls franchise will further expand our already powerful girls portfolio. We know superhero is a culturally relevant theme and the DC Super Hero Girls franchise will engage and inspire girls, providing cues to explore heroic acts through play and into real life.”

 

“DC Entertainment is home to the most iconic and well-known Super Heroes including Wonder Woman, Supergirl and Batgirl,” said Diane Nelson, President of DC Entertainment. “DC Super Hero Girls represents the embodiment of our long-term strategy to harness the power of our diverse female characters. I am so pleased that we are able to offer relatable and strong role models in a unique way, just for girls.” For the official press release, click here.

In addition to everything, Random House will also be taking part in the new franchise. They will be on the book side of things, publishing a graphic novels beginning Spring 2016.

 

Source: DC Entertainment.

 

“Partnering with the best and being the best partner is of paramount importance,” said Richard Dickson, President, Chief Operating Officer, Mattel. “Together with Warner Bros. and DC Entertainment, the “DC Super Hero Girls franchise will further expand our already powerful girls portfolio. We know superhero is a culturally relevant theme and the DC Super Hero Girls franchise will engage and inspire girls, providing cues to explore heroic acts through play and into real life.”

Previous post

THE WALKING DEAD Gets Awesome Hardcover Ruled Journals

Next post

DK Publishing Set to Sponsor Free Comic Book Day

The Author

Sade Tavarez

Sade Tavarez