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marketing

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John Carter of Mars is one of the most influential science fiction stories of all time. Its impact can be felt in Star Wars, Star Trek, Avatar, and basically any modern science fiction tale. This is the story that started it all. Yet, Disney’s John Carter could be one of the

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Movies

Don’t worry, this isn’t real, but I would totally watch it if it was. This little video was created to promote the Blu-Ray release of the film, which you can buy on Amazon by clicking the link below. [Huffington Post]

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Last season ended with Jeff and Lester on the lamb, suspected of blowing up the Buy More. While I’m not sure how big their roles will be in Season 4, they do have their own web series for the time being. It follows Jeffster on the run, but risking it

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Yet another Double Rainbow inspired commercial. I think Microsoft pulled it off better, being more timely and more on point with the tie in. This doesn’t really make sense with the tone and theme of the film. Nice try, Disney. But you’re trying too hard to be hip. [/Film]

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Movies

A popular internet comic pointed out the prevalence of the DreamWorks face and I haven’t been able to NOT see it. and now DreamWorks released the poster for their next movie, Megamind. BOTH of them are making the face! DreamWorks has to be in on the joke, right? Also, check

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Last night was the emotional finale of Lost. While I was completely satisfied with the ending, I know we’ll never get answers to many of the questions posed throughout its six years. I’m fine with it and feel that the unanswered questions allow the show to live on past its

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For this year’s early summer blockbuster, ‘IRON MAN 2’, Paramount has delivered an Augmented Reality campaign allowing users to see themselves wearing the Iron Man and War Machine masks. Paramount delivered a similar for Transformers: Revenge of the Fallen but took this opportunity to really extend the technology. This time

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What a great game! The Saints vs. Colts game was definitely the best superbowl I’ve ever seen. Not necessarily for the game play itself, but for the fact that I actually cared about the outcome and was pulling for a team. The city of New Orleans deserved this one and

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Hilarious. I don’t see why the BC one was banned though. Oh well, thank goodness for the internet.

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Fox may have failed at marketing Dollhouse (and a plethora of other brilliant-but-cancelled shows like Arrested Development, Firefly, Keen Eddie, etc), but they are doing a great job on Glee. Check out this Japanese promo for the show:

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Trailers

I’ll let the trailer speak for itself. [Found on Heat Vision Blog]

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Oh man, so far these teaser posters have been sweet! They’ve really worked to get me pumped up for a movie that is still 6 months away. What do you guys think of the poster? I hope they do one for Scarlett Johansson’s Black Widow next![Found on HitFix]

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Movies

Directed by Jerry Bruickheimer and starring Nicolas Cage, it’s easy to see the similarities to National Treasure already. What do you guys think of the trailer? I’m definitely intrigued.

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TV

I love How I Met Your Mother. And their creative advertising team. Get pumped! The season 4 premiere is just a week away!

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TV

The next season of Lost is still a ways away, but the marketing campaign is getting kicked up a notch. This is the first 2 in a series of 15. I love the old school vibe! The Locke one really reminds me of Alfred Hitchcock’s Vertigo. While Hurley’s reminds me

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